Therapy for Creatives & Self-Employed Artists in London
Therapy for creatives and self-employed artists: overcome creative doubt, find your true voice, and build a happier, more stable life - with a working musician and producer turned BACP-registered counsellor.
Creative work can be deeply fulfilling and deeply difficult, often in the same week. But the difficulty is rarely the work itself. It is the position the work puts you in, and that is what therapy for creatives has to be able to meet.
You are self-employed, which means no salary, no colleagues, and nobody to tell you whether any of it is any good. You are your own product, so when the work is turned down it is hard not to hear it as a verdict on you. Doubt arrives on a regular schedule. You can swing between believing in what you are making and having no self-regard at all, in the same afternoon.
Meanwhile everyone else appears to be doing well, because that is what gets posted. Successes are shared and failures rarely are, so you keep a brave face on while comparing your inside to everybody else’s outside.
“Don’t look at art with others’ eyes. Don’t listen to music with others’ ears. You must react to art with your own feelings, your own heart and mind… If you are deeply moved, then that work is, for you, a great work of art.” - Daisaku Ikeda, Wisdom for Modern Life, April 13

What Brings Creative People to Therapy
- Creative block and self-doubt: feeling stuck, unsure whether the work is any good, or unable to start at all
- Money and insecurity: unpredictable income, and the way it seeps into self-worth and into relationships
- Isolation and burnout: working alone, with no colleagues to check reality against
- Passion and practicality: where artistic integrity meets the need to survive
- Identity: what happens when what you do and who you are stop being separable
I Have Been on That Side of It
I have produced records and worked in this industry from most of its sides. As an artist, as a freelancer, and from the outside trying to get in, which is where many talented artists spend their lives.
And the money. Not the abstraction of “financial instability”, but what it is actually like. The insecurity of it. The particular shame of struggling on the margins on nothing but grit, while everyone around you appears to be thriving. Most therapists have not been there. I have.
The Lion Who Walks Alone

There is an image I keep returning to: the lion who walks alone. Self-sufficient, needing no herd, moving at its own pace. Most artists I know recognise something of themselves in that, and rightly so.
There is real virtue in that resolve, in the inner determination it takes. And at the same time, and partly because of it, we all need support. It can be a lonely path, self-reliant and at times too solitary for comfort.
How Therapy for Creatives Helps
My approach combines holistic, humanistic, and spiritual insights with practical tools to help you:
- Understand and transform your inner critic, rather than trying to argue with it
- Navigate anxiety and depression related to the creative lifestyle
- Reconnect with your authentic voice and artistic purpose
- Build resilience and self-respect that do not depend on the last piece of work
- Improve relationships and communication in both personal and professional spheres
- Belong as you are, without having to “fit in”
- Make your best art - for you, not your audience

Why Work With Me
Alongside all that, I trained as a psychosynthesis counsellor. So I know the creative process and its pressures from the inside rather than from a book. I bring mindfulness and humanistic thinking into the work, and I am interested in you as an artist and as a person. The room itself is relational, creative and unpretentious. A place to say what is actually going on, without judgement and without having to perform.
If you work in music, Music Support is a charity run by and for people in the industry, and worth knowing about. It sits alongside therapy rather than instead of it.
Taking the Next Step
If you are ready to work on the doubt, find your own voice, and build a creative life you can actually sustain, I would be glad to hear from you. This is not about fixing what is broken. It is about making space for what is already there.

What to Expect
Format: Individual 50-minute sessions, weekly
Where: In person in Farringdon, London (recommended where possible), or online for those based outside London
Commitment: Weekly sessions, reviewed as we go - creative and financial anxiety often eases gradually rather than all at once
Fees: £70 per session
Frequently Asked Questions
Do you only work with professional artists?
No - I work with anyone in creative or self-employed work, whether that’s your full-time career or something you do alongside other work. You don’t need to be professionally established to benefit.
How is this different from a general therapist?
I spent years as a working musician and producer, so I know these pressures from the inside rather than second hand. Money that does not arrive on a schedule. Self-worth tied to what you last made. The isolation of working alone.
Can therapy help with creative block specifically?
Often, yes - creative block is frequently a symptom of an inner critic or fear of judgement that’s grown too loud, rather than a lack of ideas. Working with that underlying pattern is usually more effective than pushing through it.
How much does it cost, and can I do it online?
Sessions are £70, 50 minutes. In-person in Farringdon, London, is recommended where possible; online sessions are available for those based outside London.

Alex Golding
BACP-Registered Psychosynthesis Counsellor
Ready to Talk?
Ready to start, or want to ask a question first - either way, I’d be glad to hear from you.




































